Improving Your Site

The first step in SEO is ensuring that your website is doing all the things that Google loves, and none of the stuff that Google hates.

If we've built your site then obviously you can skip this bit, but if your website was built by someone else then we advise letting us give it the once over.

We will ensure that the site is fully compliant with all the latest web 2.0 standards, ensuring that your website can be viewed at its very best, and that it's as readable and indexable as possible. This includes reviewing the site structure and meta keywords, as well as W3C compliance, site-mapping, analysis of the internal link structure, HTML and XML coding, and url canonisation.

We'll also undertake a full review of your content to ensure there is no duplication of articles, optimum keyword density, and that your content is hitting the right buttons.

Content
Internal Link Structure
Duplicate Content
W3C Validation
Site Structure
Keywords
Code
Keyword density
HTML and XML
Google Analytics
News Platforms
URL Canonicalization
Sitemaps
RSS Feeds
Translation

Once we've got your website as google-friendly as possible it's time to move on to Search Engine Optimisation (SEO).